blog-repurpose

Transforms blog posts into platform-optimized content for social media, email, video, and community channels. Each output adapts tone, format, and length to match platform conventions and audience expectations.

FLOW dual-surface thinking (when applicable). When the original blog post targets a query that also surfaces in a community (Reddit thread, YouTube comment, LinkedIn discussion), repurpose for the community in a way that reinforces the blog. Cross-link both directions: the blog references the community discussion as social proof; the community post references the blog as the canonical long-form answer. This is FLOW surface 5 in action. See skills/blog/references/flow-alignment.md and /blog flow win for the dual-surface scorecard.

Workflow

Step 1: Read & Analyze

Read the blog post and extract the core content elements:

• Title - Original blog post title
• Key insights (5-7) - The most important takeaways, each as a standalone statement
• Statistics - All sourced data points with attribution
• Quotes - Any notable quotations or expert statements
• Main argument - The central thesis in 1-2 sentences
• TL;DR - A 2-3 sentence summary that delivers standalone value
• Target audience - Who the blog was written for
• Topic category - For subreddit and hashtag selection

Step 2: Ask User

Prompt the user to select which platforms to generate content for:

1. Twitter/X thread
2. LinkedIn article
3. YouTube video script
4. Reddit discussion post
5. Email newsletter excerpt
6. All of the above

If the user specifies a platform directly (e.g., "repurpose for Twitter"), skip this step and generate for that platform only.

Step 3: Twitter/X Thread

Generate a complete thread optimized for Twitter/X engagement:

Hook tweet (tweet 1):

• Open with a curiosity gap or bold statistic
• Must be under 280 characters
• Should make someone stop scrolling
• Pattern: "[Surprising stat or contrarian take]. Here's what [audience] needs to know:"

Insight tweets (tweets 2-6):

• One key point per tweet, each delivering standalone value
• Include a statistic with source where possible
• Use line breaks for readability
• Each tweet should work even if read in isolation

Closing tweet (final):

• Summarize the main takeaway in one sentence
• Include a clear CTA linking to the full post
• Add relevant hashtags (maximum 2 per tweet)
• Pattern: "Read the full breakdown: [link]\n\n#hashtag1 #hashtag2"

Thread formatting rules:

• Number tweets as 1/, 2/, etc. for clarity
• No tweet exceeds 280 characters
• Thread length: 7-9 tweets total
• Tone: conversational, direct, insight-dense

Step 4: LinkedIn Article

Adapt the blog for LinkedIn's professional audience and format:

Length: 800-1,200 words (shorter than the blog post)

Opening (first 2-3 lines visible before "See more"):

• Start with a personal story, observation, or contrarian take
• This is the hook - it must compel clicking "See more"
• Never start with "I'm excited to share..." or similar cliches

Body structure:

• Use LinkedIn-native formatting: bold text for emphasis, single-line paragraphs, generous line breaks between points
• Numbered lists for key takeaways
• Short paragraphs (1-3 sentences each)
• Include 2-3 key statistics with sources
• More personal and opinion-led than the original blog

Closing:

• End with an engagement question that invites comments
• Pattern: "What's your experience with [topic]? I'd love to hear in the comments."
• Do NOT include external links in the body (LinkedIn deprioritizes them)
• Add the blog link in the first comment instead (note this in the output)

Tone: Professional but conversational. First-person perspective. Share what you learned or observed, not just what the data says.

Step 5: YouTube Script

Generate a complete video script structured for retention:

Hook (0-15 seconds):

• Bold statement or surprising question drawn from the blog's strongest insight
• Pattern: "Did you know that [shocking stat]? Today I'm going to show you [promise]."
• Must grab attention before viewers click away

Intro (15-60 seconds):

• What viewers will learn (3 bullet points)
• Why it matters right now
• Brief credibility statement
• "[SHOW TITLE CARD]"

Main content (3-5 talking points):

• Derived from the blog's H2 sections
• Each section: key point, supporting data, practical example
• Include visual cues throughout:
  • [SHOW CHART: description] - for data visualizations
  • [CUT TO SCREENCAST] - for demonstrations
  • [B-ROLL: description] - for visual variety
  • [TEXT ON SCREEN: key stat] - for emphasis
• Transition phrases between sections

CTA (final 15-30 seconds):

• Subscribe prompt with reason
• Link to full blog post in video description
• Tease next related video topic

Script metadata:

• Estimated duration based on word count (~150 words per minute of speech)
• Suggested title (under 60 chars, keyword-rich)
• Suggested thumbnail concept (text + visual)
• Description with timestamps, blog link, and key takeaways

Step 6: Reddit Post

Reframe the blog content as an authentic community discussion:

Subreddit suggestions:

• Recommend 2-3 relevant subreddits based on the blog topic
• Consider subreddit size, rules, and posting conventions
• Check if the subreddit allows links or prefers text posts

Post format:

• Title: Frame as a question or observation, not a blog promotion
  • Good: "After analyzing 500 campaigns, here's what actually drives ROI"
  • Bad: "Check out my new blog post about marketing ROI"
• Lead with a question or interesting observation
• Share key findings as if reporting results to peers
• Use Reddit markdown formatting (headers, bullet points, bold)
• Include 3-5 key data points with sources
• End with a discussion prompt: "Has anyone else seen similar results?"

Self-promotion compliance:

• Follow the 10% rule: self-promotional content should be max 10% of posts
• Never use clickbait or misleading titles
• Provide genuine value in the post itself - readers should benefit without clicking through
• Include the blog link naturally at the end: "Full analysis with charts: [link]"

Tone: Peer-to-peer, humble, discussion-oriented. Never salesy.

Step 7: Email Newsletter Excerpt

Generate a concise newsletter section optimized for email engagement:

Subject line:

• 40-60 characters
• Curiosity-driven or value-driven (not clickbait)
• Pattern options:
  • Curiosity: "The [topic] metric nobody tracks (but should)"
  • Value: "[N] [topic] insights from [source/study]"
  • Urgency: "[Topic] changed this month. Here's what to do."

Preview text:

• 40-90 characters that complement (not repeat) the subject line
• Appears after subject in inbox - treat as a second headline

Body:

• TL;DR (2-3 sentences): Standalone summary with the key takeaway
• 3 key takeaways (bullet points): Each with a statistic and source
• CTA: Clear link to the full blog post
  • Button text: "Read the full analysis" or similar action-oriented phrase

Total length: 150-200 words. Every word must earn its place.

Formatting:

• Short paragraphs (1-2 sentences)
• Bold key phrases for scanners
• Single CTA (do not compete with multiple links)

Step 8: Save

Save all generated outputs to the repurposed/ directory with platform-specific filenames:

repurposed/
  {slug}-twitter-thread.md
  {slug}-linkedin-article.md
  {slug}-youtube-script.md
  {slug}-reddit-post.md
  {slug}-email-newsletter.md

If the repurposed/ directory does not exist, create it.

Present a summary after saving:

## Repurposed Content: [Blog Title]

### Generated Outputs
- Twitter/X thread: repurposed/{slug}-twitter-thread.md (X tweets)
- LinkedIn article: repurposed/{slug}-linkedin-article.md (~X words)
- YouTube script: repurposed/{slug}-youtube-script.md (~X min estimated)
- Reddit post: repurposed/{slug}-reddit-post.md (X subreddits suggested)
- Email excerpt: repurposed/{slug}-email-newsletter.md (~X words)

### Quick Stats
- Key insights extracted: X
- Statistics reused: X across Y platforms
- Total content pieces: X

### Next Steps
- Review and customize each piece for your brand voice
- Schedule posts using your preferred social media tool
- For Twitter: post thread during peak hours (9-11am or 1-3pm local time)
- For LinkedIn: post Tuesday-Thursday for highest engagement
- For Reddit: post during US morning hours (8-10am EST)